Publication of Paper: Sustainable aim and personal gain? How sustainable value affects the relation between personal value and crowdfunding success

We are delighted to announce our latest publication in the journal Technological Forecasting and Social Change. Sven Siebeneicher and Carolin Bock contribute to answering the question: How do signaled values of sustainability affect the relation of signaled personal value and reward-based crowdfunding success? They take a blended supporter value proposition perspective to explore how sustainable and personal value affects crowdfunding success. One of their key findings is that crowdfunding supporters participate for personal gain and to support sustainable communal aims.

If you are interested in reading our article, please follow this link.